Leading with WHY

The major question every organization must ask itself is WHY does your organization exist? Why do you get out of bed every morning? Why should anyone care? Drilling down to the "WHY" makes everything else in your organization possible!


Our WHY at Nebraska Shakespeare is simple; we exist to improve the quality of life for every Nebraskan through bold, authentic and artistic experiences. We exist to help build community and in doing so, make our State a better place to live, play and work. We use our work to encourage people to explore what it means to be human. Our productions increase the livability of Nebraska. Our signature program, SHAKESPEARE ON THE GREEN, creates a significant tourism destination, bringing people from all over the country to discover the place we love to call home.


It is from this WHY that we move forward in building a NEW Nebraska Shakespeare; that leads with conviction and purpose, and that assumes responsibility for our role in helping to create a diverse, equitable and just society.


In defining our WHY, we can move forward with clarity and purpose, fully understanding and measuring all we do by it. In short, we can create a vibrant, engaged, and purposeful business by fully embracing WHY.

This is WHY we get up every day.

This is WHY we do what we do.

This is WHY we invite you to join us!